For both subscribers and publishers, feeds are a useful addition to the tools we use to distribute, consume, and manage information.
Benefits of subscribing to feeds
Key steps toward addressing the problem of information overload include classifying & prioritizing the information you receive, and reducing the amount of work required to get the information you want. Feeds and a feed reader can help you redirect some information away from your email inbox and automate the retrieval of information you may currently be getting manually.
You can stop checking websites for updated content — the content comes to you. Once you subscribe to a website's feed, you never have to go back and check for updated information. Think about how many sites you visit on a regular basis &mdash news, sports, weather, stocks, blogs, etc. A feed reader automatically checks sites you choose on a regular basis, and lets you know if there's anything new. You can truly "set it and forget it".
Dave Winer, widely credited as the "father of RSS", described feeds as automated web surfing:"...when people ask what RSS is, I say it's automated web surfing. We took something lots of people do, visiting sites looking for new stuff, and automated it. It's a very predictable thing, that's what computers do -- automate repetitive things."
- Free up your email inbox for correspondence. As an information tool, email has long been overloaded as a catch-all for information people want to send and receive. A lot of the email we get isn't correspondence, and often doesn't deserve a high priority. The problem is, we don't have enough control over what we get via email — it just arrives and competes for our attention. One part of the solution is to direct information away from your email inbox and into your feed reader, a tool that's purpose-built for managing information you want to see but don't need to necessarily respond to via email.
Put "read-only" information in its place. Feeds are well suited to one-way and "read-only" communication, and a good feed reader can help you manage a wide range of information you might be getting now via email or by visiting individual web sites. You can use feeds to:
- keep current with the latest news
- monitor stock prices
- get weather updates
- check the traffic report
- track a package
- share links to websites
- monitor topics of interest (using a "search feed"; a feed of search engine results)
- read blogs
- keep up with busy discussion groups
Consider how much less cluttered your email inbox might be if you redirected some of the information above to a feed reader. It's worth noting that the tagline for Google Reader is "Your inbox for the web." Email is great for two-way communication, but for information you just want to read, a feed is often a better choice.
- You can unsubscribe with confidence. You own and manage your list of feed subscriptions, not the publishers. Unlike with email lists, when you want to unsubscribe from a feed, it's your choice and it happens immediately — you don't have to ask, wait for confirmation, or wonder if it's really going to happen.
- The content has a consistent look & feel. Given the variety of website designs, getting to the actual content you want on each website can take a while. With a good feed reader, the content is all displayed using a consistent interface. Feeds are typically more content-centric than design-centric. Some feeds contain ads, but they're often displayed inconspicuously compared to looking at the same content on the publisher's website.
Benefits of publishing feeds
Publishing feeds lets you maintain and update your content centrally, and stop worrying about how to distribute it.
- You get the centralization benefits of a web page & distribution benefits of email. Once you send email, you can't make changes if the information needs to be updated; you have to send a new message. When you publish a feed, you maintain the content centrally. When you update content, subscribers automatically get the current version &mdash in some cases highlighted as updated, depending on the feed reader — even if they already seen the previous version. Any time they refer back to it, they'll have access to the most current version; with email, they'd have an out-of-date copy. (Note that some feed readers keep copies of previous versions.)
- You don't have to do anything to notify your audience. Feeds solve the problem of notification; there's no more having to ask people to "check back soon" for updates, or ask for their email address. Neither the publisher nor the subscriber has to do any work to be notified when new content is published; feed readers do the work for us.
- You don't have to maintain email lists — you can stop sending content and let subscribers come get it. When you publish a feed, subscribers take responsibility for consuming your content. You just publish it, and you're done; people who want it can get it. People may be more likely to subscribe knowing that they have full control over unsubscribing. (If you want to know who your subscribers are, you can create an individual subscription form and publish a unique feed for each subscriber. This could be a great way to provide spam-free, individualized, direct communication with your audience.)
- There's a high probability your audience wants what you publish. People have to consciously subscribe to feeds, and don't usually do so by accident. When someone subscribes to your feed, there's a good chance it's because they want the information you provide.
- Non-email communication may be better received by your audience. People are tired of being inundated by email, and often ignore it when they feel overwhelmed. By publishing a feed, you give people a choice in how they consume your content, and they may be more likely to do so as a result.